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NEARLY 10 MILLION VIEWERS FOR BEAT THE BLONDES IN RUSSIA
Eyeworks game show 50% above station average
After the European premiere in Italy with a pilot episode in January, Beat the Blondes has now successfully been launched with a series of shows in Russia this weekend. The first episode of the original Eyeworks format had a 6,8% rating (meaning a 9,5 million people audience) last Saturday on RTR. The market share of 23,2 % is 50% above the station average. Beat the Blondes will also air soon in Germany, France, Romania, Turkey, Ukraine and Greece.
About Beat the Blondes
We’ve all heard the blonde jokes, but how true are they really? Beat the Blondes puts this cliché to the test in a new game show with a twist. A fun format based on preconceptions and prejudice, Beat the Blondes is a game of strategy and statistics. Two rounds of questions will determine whether the contestant can beat the blondes and win the money. Or can the Blondes double-bluff him and win some cash for themselves? It is only if the contestant manages to survive The Blondes Roulette and eliminate them all that he will win the ultimate prize of… $ 1,000,000!
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