Eyeworks’ company Advance expands its presence to Scandinavia

Interactive media platforms becomes new branch for Eyeworks Scandinavia

Advance, the Dutch cross media company of Eyeworks, launched its operations in Scandinavia. The new company, Advance Scandinavia is a subsidiary of Eyeworks Scandinavia which is headquartered at Stockholm.

The Managing Director of the newly-launched company is Alexander Jamal, who has a background as a TV producer of TV4 and a business and concept developer at Bonnier’s digital development unit, Bonnier R&D. Frans de Vries, founder and director of Advance Netherlands, will be closely involved in the rollout of the company in Scandinavia.

Advance Scandinavia will develop and initiate concepts together with commercial and media partners and implement them on several interactive platforms. Advance in The Netherlands is best known for the concepts of Your Real Age, Stay or Go, According to Mom, Birthday Alert, Am I Going To Be Rich, Help Our Child is Too Fat.

Alexander Jamal (managing director Advance Scandinavia): “CEO Eyeworks Scandinavia Tobias Bringholm: “This is a strategically important initiative. The media landscape is changing rapidly and we are changing with it. Advance Scandinavia will give us a digital impetus to complement our TV and Drama activities.”

Frans de Vries (founder and director of Advance): “For me, an international roll out of Advance was always on the agenda. This was also a major reason why we were so enthusiastic about Advance joining the Eyeworks Group. It is nice to see that one year later we are ready to make the first international step. This launch fits well in a time when advertisers are increasingly borderless and are seeking consumer interactivity like never before.”