Van den Ende & Deitmers acquires stake in Quadia Web TV

Van den Ende & Deitmers acquired a 30% stake in QUADIA Web TV, a pioneering company at the forefront of online video. QUADIA provides a full servicethat includes online video technology, concept development and video production. The Hilversum-based company operates in various markets, such as healthcare & pharmaceuticals, banking & insurance, government, ICT and media. The extra financial resources that this agreement will generate will be used partly for international expansion, but also for the further development and sale of the company’s proprietary Online Video Platform

Since it was established in 2004, QUADIA has focused on companies and public bodies that want to use online video in a professional manner for commercial applications, such as sales & promotion, communication & marketing, public & investor relations, e-Learning and customer services. For instance, QUADIA is the main supplier in the medical sector, enabling doctors to share and expand their knowledge through online refresher courses and reports from international conferences. QUADIA has also cultivated a strong position for itself in the financial services market and is able to count an increasing number of publishing companies and public bodies among its clientele. QUADIA is profiting from the rapidly growing market for online video in both B2B and B2C applications. In 2010, online video accounted for 51% of Internet traffic. The expectation is that this share will rise in 2014 to around 90% of all Internet traffic among consumers and 64% of all mobile Internet traffic.

Nico Verspaget, Managing Director and co-founder of QUADIA: “Since the emergence of this market we have helped our clients use online video in areas where it makes a substantial contribution to their operations. By maintaining our focus, we have built up a fast-growing and loyal client base comprising organisations involved mainly in large and medium-sized markets at home and abroad. To enable us to respond to the positive developments in our market and to make our growth plans possible, we decided to look for a partner. We considered mainly parties with experience in this market and a proven track record with fast-growing companies that have plans for international expansion. This was one reason why Van den Ende & Deitmers was high up on our wish list. The focus within their portfolio is a perfect fit for our services. They are experienced in our market with successful enterprises in technology and media and have proven that they are capable of enabling small Dutch companies to break into other European countries. We are therefore delighted to have a partner of this stature expressing faith in QUADIA and our strategy.”

Hubert Deitmers, Managing Partner at Van den Ende & Deitmers: “We believe strongly in the growth opportunities and prospects for online video. It is, therefore, our ambition to play an even broader and more active role in the video ecosystem. Hence, we have selected three segments in which there is a lot going on and which we would like to be involved with in an active manner. While Smartclip is successful in the video advertising segment, our investment in QUADIA gives us a position in the tech provider segment. And we are hoping to become active shortly in the third segment – social video. But right now we are looking forward to working with Nico Verspaget and co-founder Robert van der Zwart on expanding QUADIA both within the Netherlands and internationally. The strong combination of QUADIA’s Online Video Platform technology, on the one hand, and their production services for Web TV, on the other, meets a growing demand from companies looking to integrate video into their marketing and communication policy with a professional partner. With Nico, Robert and their entire team, we believe that QUADIA can expand its strong position in a variety of market segments.”