Eyeworks USA to reimain independent following Eyeworks Group Acquisitions by warner Bros. Television Group

News 4 minutes read February 2014

Eyeworks Founder Reinout Oerlemans to Serve as Chairman, Eyeworks USA
Eyeworks USA Executive Team Remains In Place

Manhattan Beach, Calif. . Feb. 11, 2013 . Following the acquisition of Eyeworks Group in 15 countries across Europe, South America, Australia and New Zealand by Warner Bros. Television Group, Southern California]based Eyeworks USA will remain an independent production company. Eyeworks Group founder Reinout Oerlemans will transition into a new role as Chairman, Eyeworks USA, and will move to Los Angeles from his former headquarters in The Netherlands.

Eyeworks USA CEOs JD Roth and Todd A. Nelson, Chief Operating Officer Ross Weintraub, and President Brant Pinvidic will remain as the companyfs senior leadership and join forces with Oerlemans to merge their creative efforts in the evolution of Eyeworks USA.

The announcement was made today by Oerlemans, who said, gThis is a milestone moment for the multi]national Eyeworks company that I built over 12 years, and for me, personally. I am extremely proud of the prolific and thriving company that is Eyeworks USA. From my perspective, nobody does eunscriptedf like the stellar team in the US, and so they will continue that mission, running all day]to]day operations as they do now. I will relish the opportunity to bring my background and international relationships to the US to explore new entertainment genres, content ideas and formats, and new business opportunities in the evolving US market.h
He continued, gThe last eight years working with the US team has been a fantastic experience; now, to have the chance to eliminate the ocean and time zones between us is a creative dream come true.h
JD Roth and Todd A. Nelson added, gReinout Oerlemans has conquered just about every area of entertainment . from being in front of the camera and communicating directly with
audiences, to producing and directing. His expertise in creating content for the global stage is unmatched, and we are excited for this next iteration of Eyeworks USA.

The announcement was made today by Oerlemans, who said, gThis is a milestone moment for the multi]national Eyeworks company that I built over 12 years, and for me, personally. I am extremely proud of the prolific and thriving company that is Eyeworks USA. From my perspective, nobody does eunscriptedf like the stellar team in the US, and so they will continue that mission, running all day]to]day operations as they do now. I will relish the opportunity to bring my international relationships to the US to explore new entertainment genres and new business in the evolving US market.

He continued, gThe last eight years working with the US team has been a fantastic experience; now, to have the chance to eliminate the ocean and time zones between us is a creative dream come true.h
Eyeworks USA is one of television’s most prolific producers of reality and non]fiction programming, with both formats and finished product sold and airing worldwide. Launched in 2001 as g3 Ball Productionsh by producers JD Roth and Todd A. Nelson, the duofs brand quickly became synonymous with gtransformation TVh: entertaining and inspiring shows grounded in the ability of people to make real change and transform their lives. (Roth and Nelson are known for producing the first 11 cycles of NBCfs reality franchise The Biggest Loser; other historical 3 Ball Productions successes include Beauty and the Geek, which ran for six seasons on The WB/The CW, For Love or Money, which ran for four seasons on NBC, and Endurance . the show that started the company . running for seven seasons on Discovery.) Becoming part of the Eyeworks Group in 2006, the company has produced programming for nearly every US broadcast and cable network, including ABC, NBC, FOX, Syfy, Spike, Lifetime, MTV, VH1, A+E, WE, Animal Planet, TBS, TNT, Hallmark, AMC, Bio (now FYI), and others.

Among Eyeworks USAfs current hit programming is Extreme Weight Loss, which premieres its fourth season on ABC this summer. With finished product sold and airing in more than 150 territories, the series also airs local versions in nine countries, including the UK, Germany and The Netherlands. Breakthrough shows also include Opposite Worlds, which premiered in January as Syfyfs most]watched series debut since 2008 (A18]49); Bar Rescue, in season four for Spike, and the networkfs number one show across all male demographics; and Hallmark Channelfs inaugural Kitten Bowl, whose debut scored with 3.2 million unduplicated viewers during its Sunday February 2 premiere (the showfs three encores garnered 6.1 million viewers). Other series in multiple]season pick]up include My Cat from Hell, in season five for Animal Planet; LA Hair, in season three for WE; and the upcoming Catch a Contractor, premiering March 9 on Spike; Funniest Wins with Marlon Wayans for TBS (eight one]hour episodes will air this summer); and Hungry Investors, also for Spike.

In addition to its US series, Eyeworks USA has co]developed programming with Eyeworksf international companies. Its series Beat the Blondes, co]developed with Eyeworks Netherlands, has been sold to and produced in 10 other countries, including and most recently China (Beat the Blondes is the second Eyeworks format sold to China).

The Warner Bros. acquisition of Eyeworks Group is expected to close later this year, subject to regulatory approvals.

Wendy Horlings
Office & Event Manager
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