Endeit Capital portfolio company Roamler acquires French competitor Mobeye 

3 minutes read October 2021

This week Roamler announced the acquisition of their French competitor Mobeye. This is Roamler’s second acquisition after acquiring Out-of-Home data provider Datlinq, further solidifying Roamlers market leadership and accelerating its growth across Europe.

Through the acquisition of Mobeye, Roamler will add an amazing team, product, technology and significant market share to their fast growing business.

Roamler’s Retail division provides data-driven in store auditing and activation services for consumer brands and retailers.

We’re very excited about the Mobeye acquisition, as it accelerates revenue and margin, combines two great teams and leverages best practices and technology across the two companies. We believe that buy and build can drive significant value creation and we’re always ready to support our portfolio companies in these processes. As with Jeroen ten Haave’s previous company Unamic, where we acquired HCN, our team has been closely involved in both the Datlinq and Mobeye acquisitions for Roamler.

Roamler acquires Mobeye and expands its field marketing services in the French market.

Roamler, through its Retail division, has acquired Mobeye , one of its strongest competitors in crowd-supported field marketing services for businesses, in the French market.

Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation, by deploying their advanced mobile technology and large communities of on-demand users, in order to provide FMCG and retailers with even more value and efficiency.

European expansion

Roamler and Mobeye are aiming to serve even more clients across and outside Europe, by merging valuable know-how, best-in class technology and the expertise of their international teams.

With this strategic acquisition Roamler aims at further expanding its commercial proposition to FMCGs and retailers, while consolidating a leadership position also in the French market.
For Mobeye, the acquisition opens the door to further expansion of its range of services in other key European markets and allows for the integration of new functionalities.

The management of Mobeye will remain unchanged, complementing Roamler’s international Retail team with their innovative vision, and expertise.

“For the past 8 years, we have been working to provide our clients with innovative and effective solutions that meet their growth needs.” – states Augustin Rudigoz, CEO of Mobeye “Being able to rely on the Roamler European community and their knowledge of each market, enables us in offering our customers even more effective solutions at a global level.

David Viles, Managing Director of the European Retail division at Roamler, sees this acquisition as a valuable opportunity for both companies to grow: “We are so excited to have joined forces with Mobeye who offer a host of complementary services and clients to work together with. We share very similar values, are like-minded, people orientated and have a strong growth agenda.”

Committed to a sustainable future

Besides their mutual plans for growth, Roamler and Mobeye share a sustainable approach to business, by deploying flexible, localised resource that allows companies to stretch their volume and footprint entirely on demand, while cutting fixed costs and reducing carbon footprint.

Thanks to the use of geo-tagged mobile technology, the model put in practice by both companies negates the need for long commutes. The members of these flexible communities are, in fact, offered assignments in their immediate vicinity that they can easily reach by foot or bike. This enables the companies’ clients in reducing their carbon footprint by up to 30%, in in comparison to using traditional field marketing companies. 

“Roamler and Mobeye, also share a future-oriented mindset.”– states Jeroen ten Haave, CEO of Roamler.“A sustainable approach to business is key to keep growing in the right way. As entrepreneurs we should all be committed to work for the present, while building a future which provides opportunities of growth and development for all of us.”

Wendy Horlings
Office & Event Manager

Endeit refers to the following statement in connection with the sustainable finance disclosure regulation (SFDR), available here.

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