Adconion Media Group rebrands Joost Media into smartclip as part of heightened focus on U.S. multiscreen video advertising

News 2 minutes read May 2012

Adconion Media Group, one of the largest global multi-channel digital distribution platforms with a potential reach of 687 million unique users across its video, display, social and e-mail platforms, is folding in and rebranding its Joost Media business into its global smartclip multi-screen video advertising division.

smartclip (, acquired by Adconion Media Group in November 2011, is already the European leader in digital video advertising. The company is now also operating in Latin America. Most recently, the smartclip offerings were launched in the Australian market, leveraging Adconion’s pres-ence in Asia-Pacific, creating a truly global platform.

The smartclip multi-screen video and brand advertising platform specializes in video ad formats across all Internet-connected devices including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC.
Tyler Moebius, president and CEO of Adconion Media Group, states: ”Building on the proven success of smartclip in the frontier of multi-screen video advertising, we are excited to extend these capabilities to our agencies and marketers on a global scale. Now, with the launch in the U.S., brands will benefit from the combination of the Joost Media team’s U.S. market experience and trusted relationships cou-pled with smartclip’s expertise and innovative multi-screen video ad products, that span across PC, mobile and Connected TV. smartclip has partnerships with some of the largest OEM and app developers in Europe and many of these partners have asked us to extend our monetization capabilities outside of Europe. In leveraging Adconion’s global platform, and with the launch of smartclip in the U.S. we are able to provide global services to content owners and app developers looking to monetize global audiences across multiple screens.”

With the integration of the companies and their technology platforms, smartclip can leverage the strength of Adconion’s in-banner video and rich media capabilities, as well as its audience segmentation and targeting capabilities, in order to deliver targeted video advertising at scale.

“smartclip’s global presence provides a major advantage for international brands, platforms and pub-lishers: We are in the ideal position to integrate video ads on all platforms, across all screens and monetize premium video content on a global scale. With the integration of the existing Joost operations into the network, we will be able to deliver video ads in the U.S. immediately,” explains Jean-Pierre Fumagalli, CEO smartclip.

smartclip is dedicating itself to become the most agile and reliable partner to advertisers everywhere on all major platforms. The company creates unique possibilities and innovative digital touch-points for video advertising, presenting brands to target groups, which are becoming increasingly harder to reach via traditional media.Joost current clients and campaigns are being rolled into the smartclip platform.

Wendy Horlings
Office Manager

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