Endeit Capital invests in German-based parcelLab

ParcelLab, the leading Operations Experience Management platform, announced today that it has secured a $112 million Series C funding round led by Insights Partners with Endeit Capital co-investing. Existing investors Capnamic Ventures and Coparion also contributed again. The new funding will fuel parcelLab’s global expansion and accelerate its mission to bring people and brands closer together.

As e-commerce becomes increasingly competitive, providing unique branded experiences will drive growth. Identifying opportunities to connect with people post-sales and build better relationships is a key differentiator.Brands that are leveraging Operations Experience Management are transforming operational complexity into opportunities to outperform in the market.

Household names like as IKEA, Puma and Lidl have partnered with parcelLab to transform their Operations Experiences. ParcelLab operates globally in 153 countries, is integrated with 150+ carriers  and sends out seven million pro-active and personalized communications every day. The company boasts impressive conversion rates and performance stats, with double-digit basket increases, over 90% open rate on emails, 25% reduction in ‘Where Is My Order?’ questions and triple-digit increase of customer reviews.

ParcelLab is the first investment of Endeit Capital’s Fund III , which is set to invest 250 million euro in Europe’s digital sovereignty over the coming years. ParcelLab will use the funding to accelerate global expansion,  extend the product suite, expand into new sectors and search for fresh talent across the globe (fully remote).

The mission of the ParcelLab team is to provide their customers with a best-in-class product. As entrepreneurs who can drive the change to make Europe more competitive and who have the ambition to become global market leaders, ParcelLab is the perfect fit for Endeit Capital’s Fund III, which builds on Endeit’s buy & build experience in growing businesses in over 25 countries.