Unruly Continues Aggressive Growth In Northern Europe With New Norwegian Office

News 5 minutes read September 2013

Oslo, Stockholm, London – Thursday, September 12, 2013 – Video technology company Unruly today continues its global expansion and rapid growth by opening an office in Norway.

Advertisers looking to activate Norwegian and pan-Nordic campaigns now have access to Unruly’s industry-leading solutions, which will help them create, distribute and measure their social videos.

The new office in Oslo is the 12th across the world to be opened by Unruly. It will be managed by Nordic Managing Director, Lance Traore. The company has also appointed a team to ramp up revenue and run sales, media and operations to help advertisers take advantage of the explosion in video advertising.

Christoffer Sebastian Groll, Key Account Manager for Unruly, joins from Filmweb, where he spent three years selling digital solutions. He has a decade’s experience in sales and will help manage relationships with media agencies. Unruly has also appointed Hans Christensen as Business Development Manager. Christensen joins from Kelkoo, where he managed strategic partnerships for the Nordics and will be responsible for building out Unruly’s media proposition.

Traore said: “We have established a strong local footprint since opening our Swedish office in July 2011 and now collaborate with the biggest media agencies in the region. Unruly already has significant social video experience in Norway, having run over 100 campaigns through our local blogger activation team. This means we have a potential reach of 65.5% of the Norwegian internet population and 81% of the Nordic internet population (comScore). I look forward to executing more campaigns for leading brands and their agencies across the Nordics.

“In addition, the campaigns we have run in Norway show that there’s a huge appetite for social video, with an average click-through-rate of 3.28% (25% higher than the global average of 2.64%). Online video advertising is the fastest growing category of ad spend in 2012, with 30% annual growth (Zenith Optimedia) and I’m pleased that we can now help Norwegian advertisers take advantage of this huge potential.”

Johan Ydring, Digital Development Director at Mindshare Sweden, said: “We have been working with Unruly since 2011 and in that time we’ve seen them consistently deliver successful campaigns. Social video is a very interesting space and Unruly is really one of the best at this game.”

Phil Townend, EMEA MD at Unruly, said: “Since inception, Unruly has been committed to helping brands activate their social video campaigns, whether they are based in Singapore, Paris or San Francisco. We’ve worked on award-winning campaigns, most recently Dove’s Real Beauty Sketches (the most shared ad of the year so far), and we feel we’re in a great position to help Norwegian brands crack the code on social video.”

With advanced player technology and an audience of a billion unique users, Unruly enables brands to engage their audience and amplify their brand through engaging video content.

Unruly’s proprietary data and technology is already used by two-thirds of the Interbrand 100 and their agencies. Key products across the full range of mobile, tablet and other second screen devices include:

Unruly Labs™: Unruly ShareRank™ is a ground-breaking product, developed in collaboration with research institutions and leading academics to meet the seemingly impossible desire to predict a ‘viral’ hit;
Unruly Activate™: Launched in 2007, Unruly’s proprietary Media Engagement & Measurement Engine (Unruly MEME™) is our real-time insight engine for campaign delivery which has delivered, tracked and audited 3.5 billion video views across 3,000 social video campaigns, reaching an audience of over a billion connected consumers;
Unruly Analytics™: Brand managers and agencies can use our social analytics dashboard to benchmark their video content, spot which content gets consumers talking and access real-time insight into campaign performance in seconds to wow their CMOs. It provides real-time competitive benchmarks across 2.7 million data points.

About Unruly
Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.

The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 60% of Interbrand’s Top 100 Best Global Brand and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund – the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visit www.unrulymedia.com.

Unruly, Unruly Analytics, Unruly ShareRank, Unruly MEME, Unruly Labs, Unruly Activate and associated trademarks are trademarks and/or registered trademarks owned by Unruly Group Ltd. Other trademarks are owned by their respective owners.

Wendy Horlings
Office Manager

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