MetrixLab acquires CRM Metrix

MetrixLab, a global provider of online consumer research services, announced today that it has acquired CRM Metrix, a leading specialist in digital marketing analytics, with offices in Paris and New York. CRM Metrix is well known for its performance measurement solutions for brand websites, online advertising campaigns, email CRM programs, social media, online sponsorships, and micro sites. The company will be integrated with MetrixLab’s E-Business Performance Research group and will be led by MetrixLab’s Business Unit Director Thomas Marteijn and CRM Metrix’s original Founder, Dr. Laurent Florès.

“Performance measurement of digital media investments is increasingly becoming a core component of marketing research,” said Han de Groot, CEO of MetrixLab. “The pace at which marketing euros are flowing to online and social media marketing will continue to accelerate. More and more companies are realizing that an optimal online experience is directly linked to commercial success,” added de Groot.

“These powerful trends are what make our acquisition of CRM Metrix significant. MetrixLab will continue to invest in the development of advanced online tools and methodologies to measure digital media experience and impact”.

By combining MetrixLab’s e-business performance research tools with CRM Metrix’s proprietary tools such as SiteCRM, clients will be able to measure performance of digital media assets on a global basis. “Together we have an in-depth and truly global digital marketing research offering,” said de Groot.

“Together we become the largest independent specialist in digital marketing research with well over 30 million euro in annual revenues,” said CRM Metrix’s Founder Dr. Laurent Florès. “By joining forces with MetrixLab, we see the opportunity for CRM Metrix to advance its leadership in digital marketing research and offer clients worldwide expertise in measuring performance of digital media investment.”, adds Hemen Patel, CRM Metrix’s co-Founder.

“This is a big plus for our customers as well,” stated Guillaume Weil, managing partner of CRM Metrix. “By joining forces with MetrixLab, CRM Metrix will now be able to offer our clients more of what they’re looking for in a digital marketing analytics partner: access to global online digital marketing research capabilities and experts around the world, supported by an innovative portfolio of proven research tools.”