Eyeworks knows what Sweden did last saturday

News 1 minute read March 2009

Eyeworks knows what Sweden did last Saturday ‘I know what you did’ debut delivers more than 50% above channel average

Swedish broadcaster TV3 saw outstanding ratings for their debut of the Eyeworks International format I Know What You Did Last Friday. The first episode of the Swedish adaptation, entitled Jag Vet Vad Du Gjorde Förra Lördagen, received an excellent market share of 12%, outperforming the channel’s average of 7,8 % with more than 50%. The series will consist of 8 episodes. I Know What you Did Last Friday will be one of the formats represented by Eyeworks at the coming MIPCOM in Cannes.

ABOUT I KNOW WHAT YOU DID LAST FRIDAY
More and more people are waking up in television studios all over Europe, only to realize they’re in the middle of a game show that is all about … themselves. I Know What You Did Last Friday is an entertaining, feel good family studio show in which contestants have to read their own minds after spending an entire day (‘last Friday’) under hypnosis, and then having all the day’s events wiped from their memory. In front of their friends, relatives and a live studio audience, will they be able to guess correctly how they behaved during the funny and awkward situations that took take place on this memorable Friday?

Wendy Horlings
Office & Event Manager
SFDR

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