Inspire and help the builders of the online future.

Endeit Capital is a growth capital firm fueling internationalisation and innovation

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What do we do

Based on our Connected Consumer thesis, we invest in pan-European Internet companies, supporting them to become leading international players in their respective industries.

With entrepreneurial roots in digital media, internationalisation and mergers & acquisitions, we provide operational and strategic expertise. With our latest €125 million fund launched late 2015, we invest in European scale-ups. Typical initial equity investments are between €3m and €8m and we support companies in potential further equity rounds.

We are seeking entrepreneurs heading innovative high growth internet companies with proven recurring scalable business models in digital media & marketing, edtech, mobile, e-commerce or enterprise services. Natural leaders who need additional growth capital supporting branding and extending their product portfolio for growth.

Endeit Capital is an independent investment firm based in Amsterdam (NL) and Hamburg (DE). Since 2006, Endeit Capital has invested with its first fund in 20 companies, which together acquired 27 add-on companies and expanded into 22 countries. Their combined revenues increased to €825 million implying a 33% compounded average growth rate.

We are backed by our founders amongst which serial entrepreneur Joop van den Ende, co-founder of Endemol, as well as by numerous founders of previous portfolio companies, other successful (internet) entrepreneurs and by large institutional funds. We also welcome and work with experienced business angels to join us as co-investors in individual portfolio companies. Entrepreneurship is at the core of Endeit Capital.

Endeit Capital has a proven track record in driving operational & strategic improvements, internationalisation and executing buy & build growth.

We share experiences that help entrepreneurs move fast forward.

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Hubert Deitmers
Managing partner

Hubert is co-founder and Managing Partner of Endeit Capital. As boardmember he is actively involved with the portfolio companies Picturae and Spilgames. He also served as Supervisory Board member of numerous other portfolio companies such as Metrixlab, Albumprinter, Eyeworks and Hyves.

Hubert also devotes maximum efforts to supporting entrepreneurship in general by being the Chair of the Dutch ‘Jong Ondernemen’ foundation and the LOEY foundation, which he co-founded, and by serving as Advisory Board Member of the Amsterdam Center of Entrepreneurship. He also published a business book called ‘Thinking BIC’. Hubert furthermore was involved with Nyenrode New Business School since its inception and served as board member for many years. As a member of the Expert Committee KMO he has been advising the Minister of Economic Affairs in 2006 and 2007.

Since 2005 he was an angel investor in the Dutch leading social network Hyves, where he served as Chairman of the Supervisory Board till the acquisition by TMG. He is also co-founder of Solid Ventures, an early stage venture capital firm. Until 2005 he was a Member of the Executive Board of Endemol and played a leading role in the internationalization of the company since its IPO in 1996. Prior to Endemol, Hubert gained over eight years of international venture capital experience in Europe and the US at Atlas Venture.

He holds a Masters Degree in Industrial Engineering and Management Science from the Eindhoven University of Technology.


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Martijn Hamann

Martijn joined Endeit Capital at the start as Partner in 2006. Today, he is responsible for deals in Germany, UK, Nordics.

Until 2006 he was a member of the Executive Director team of Endemol Group, one of the world’s largest independent providers of content for television & all other screens.

In 2004, Martijn acted
 as Interim Director of Endemol’s International mobile entertainment subsidiary Overloaded. Early 2005, Martijn became Executive Director at Endemol for Business Development & International Operations, responsible 
for managing the worldwide key subsidiaries, especially related to developing new business and new markets. Prior to Endemol, Martijn Hamann gained extensive experience in various M&A transactions as consultant of the Dutch M&A boutique Reitsma & Wertheim. He holds a Bachelor in Economics and a Masters Degree in Business Administration from the Erasmus University in Rotterdam.

He is Boardmember at portfolio company Blis (UK, global leader in advanced location data technology), observer on the board of Contorion (DE, online retailer for industrial supplies & maintenance) and Spil Games (NL, global publisher of online and mobile casual games). Martijn was previously Boardmember at (exited) portfolio companies Unruly, Smartclip, Improve Digital, Spil Games, Advance, CBV and Accepte/Paylogic.

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Edwin Hengstmengel

Edwin joined Endeit Capital early 2008 and became Partner in 2015. He is responsible for deals in the Benelux and other territories, excluding Germany. Prior to joining Endeit, Edwin was Investment Manager at Cyrte Investments, focusing on public and private investments. Cyrte started as family office of John de Mol, co-founder of Endemol. Before Cyrte, he was consultant at CPS Alcar performing financial analysis, fair value opinions and value based management projects for corporates. He started his career at Amsterdam Airport Schiphol. Edwin’s background is in New Media, Private Equity and M&A. He studied aviation economics and holds a Masters Degree in Financial Economics and Business Administration but showed real perspiration by running the Athens marathon, 2500 years after Greek soldier Pheidippides was sent for a message.

Edwin is actively involved with Quadia, a video technology platform and web TV provider. He is also observer on the board of Picturae, a business that digitizes & unlocks cultural heritage. Edwin is director of the LOEY foundation, a Dutch initiative to stimulate Entrepreneurship.

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Christoph Neuhaus

Christoph joined Endeit Advisors GmbH as managing director in 2012. Christoph established Endeit’s presence in Germany. Based in Hamburg, he is responsible for deals in the DACH region and –besides the Hamburg office- spends his time in hubs as Berlin and Munich.

Prior to Endeit Advisors, he was employed as Senior Associate at Internet M&A boutique Corporate Finance Partners (CFP). 
He worked on multiple transactions during his term
there, amongst others the sale of Smartclip to Adconion together with Martijn Hamann and the sale of Albumprinter to Vistaprint together with Hubert Deitmers. He brought together PayPal and Billsafe, an invoice payment provider, establishing the number one player in Germany in this field.

Prior to working for CFP, Christoph completed his MBA at HEC Paris (Entrepreneurship & Finance) and worked at two international advertising agencies: Jung von Matt and Draft FCB. Christoph also holds an engineering degree in Media Communication at City University of London. He ran the Hamburg Marathon this year and is hungry for more.

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Ilan Goudsmit

Ilan joined Endeit Capital in 2012 and is an Associate. He is responsible for originating Benelux deal flow, operational & corporate development at portfolio companies and performs studies on various focus segments. He has deep domain expertise in online video, ad tech, mobile, fin tech and software. Ilan is Advisory Board Member of the Interactive Advertising Bureau Netherlands, Mentor at the accelerator Startupbootcamp in Amsterdam and is co-founder and board member of VEECEE, the foundation for Dutch venture capital professionals.

Prior to Endeit, Ilan was CFO, Business Development Director and Legal Counsel at Club Judge, an online review platform and ad network for DJs and clubs.

Ilan interned at the corporate finance department for large corporations of ABN AMRO Bank. His background is in New Media, Startups, Law and Finance. He holds an honours Master in Commercial and M&A Laws from the University of Amsterdam and completed graduate courses in law and business during an exchange program at the University of California in Berkeley.

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Willem van Vark

Willem joined Endeit Capital as Controller at the start in 2006 and is responsible for financial reporting. He was controller at NeSBIC Groep between 1994 and 2005 and Fortis Private Equity Holding from 1987 to 1994. Both companies were part of the Fortis Group.

His background is in full service back office reporting in private equity & venture capital. Willem supported the investment teams of the investment funds within the NeSBIC organization. He holds a Degree in Financial Administration.

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Wendy Horlings
Office Manager

Wendy joined Endeit Capital as Office Manager at the start in 2006 and is responsible for office management. Prior to joining Endeit, Wendy was employed as personal assistant to the Executive Board of Endemol between 1999 and 2005. She worked as a stewardess at KLM and was a management assistant at Horlings, an organization of accountants and tax advisors. Wendy holds a degree in Tourism.

Wendy is event manager of the LOEY foundation, a Dutch initiative to stimulate online entrepreneurship.

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Our companies

Sharing leadership and fellowship, we help great entrepreneurs build great companies.

All Current Exited
Real Impact Analytics

Real Impact Analytics (RIA) makes big data work in the Telecom sector. Rather than the traditional Big Data approach with expensive technology and long implementation cycles, the company delivers easy-to-use applications that each telecom employee can use to drive his everyday tasks. RIA employs over 120 people with headquarters in Brussels and regional offices in Brazil, Luxembourg, Malaysia and South Africa. The company was founded by Sebastien Deletaille and Loic Jacobs van Merlen.

Roamler offers to Fast Moving Consumer Goods companies near-time insights in execution on retail floors by using data and photo’s gathered by crowds through Roamler’s software and mobile apps. Roamler is active in most key European and South American countries with a strong covered network of mobile crowds and is a frontrunner in offering more complex mobile crowd sourced services to corporates such as restocking & home installations. Roamler employs over 55 people with headquarters in Amsterdam and regional offices in amongst others Germany, Belgium, France.


Blis is the global leader in advanced location data technology. Its proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go. The company has offices in 8 countries with regional headquarters in London, New York and Singapore.

Picturae is a highly innovative service provider within the cultural heritage world. The Dutch company offers museums, archives and libraries a complete solution for making their collections available to the public. These services include digitisation, software development, storage and hosting, management and enrichment of collections.

Quadia provides professional online video productions and solutions. Smartvideo offers the pharmaceutical industry & medical professionals personalised and tailor-made communication and education tools. Quadia also specialises in online and hybrid medical events, disrupting the traditional convention industry.

RTL Deutschland signed an agreement in March 2016 to acquire smartclip’s businesses in Germany, the Netherlands, Scandinavia and Italy. Press Release

Smartclip deploys custom-developed technology to distribute video advertising across all platforms and devices, controlled by ad servers. Whether online users consume video on the web, on mobile devices, or on connected TV players, advertisers and their media agencies can reach the exact target audiences they seek for their brand message. Endeit Capital co-invested with well known investor and adtech entrepreneur Thomas Falk.
Partly exited in 2011

Spil games is serious about play. The best free games for players & the most engaged audience for advertisers and development partners. Every month, 130 million people play Spil games through the web and app stores.

In 2011, growth equity firm North Bridge made a minority investment to accelerate key growth initiatives.
Exited in 2015 (News Corp)

Unruly is the advertising technology company that gets videos watched, tracked and shared across the Open Web. The company is positioned at the intersect of video, social, native & mobile. Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. Co-investment with Amadeus Capital Partners and Business Growth Fund
Exited in 2014 (MacroMill)

MetrixLab is a global provider of analytics and consumer insights. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement. Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab provides analytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.
Exited in 2014 (Time Warner)

Founded by Reinout Oerlemans in 2001, Eyeworks toils in scripted and non-scripted TV content across a range of genres which air in more than 150 countries. Its credits include Celebrity Splash!, Extreme Weight Loss and Test The Nation.
En vele anderen
Exited in 2014 (MediaLane)

Founded by Paul de Leeuw in 2008, E.V.A. produced Dutch TV shows such as Ranking the Stars.

Improve Digital
Exited in 2012 (PubliGroupe - Swisscom)

Founded in 2008 by Joelle Frijters and Janneke Niessen, Improve Digital is Europe’s leading independent publisher monetisation technology provider. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels.
Exited 2012

CBV is tv format developer and producer in Portugal

Exited in 2011 (Xerox)

From its offices in the Benelux, or offshore locations in Turkey and Suriname, Unamic/HCN supported companies active in the business-to-consumer as well as the business-to-business markets in increasing their turnover and profits from customer processes. Unamic became one of Europe’s larger care providers for both inbound and outbound sales activities.

Exited in 2011 (Van Lanschot Bankiers)

Publisher of sponsored print and digital magazines. Co-investment with successful publishing entrepreneur Annemarie van Gaal
Exited in 2011 (Greenfield Capital Partners) has grown to be the most important business focused IT provider in the Netherlands. It is their mission to fulfill all IT needs for mid and small size companies. This means that you can order virtually every IT related product at
Exited in 2011 (Vistaprint)

Albumprinter is one of the largest European photo book suppliers active in the Netherlands, Belgium, Germany, France and the United Kingdom. Albumprinter has its own production facility in the Netherlands where production takes place for the entire European market. In 2009 the brand name Albumprinter was replaced with the international brand name Albelli. Co-investment with venture capital veteran Evert Smid and Bibit founder Joost Schuijff
Exited 2010 (Eyeworks)

Advance develops online marketing community platforms for advertisers in a crossmedia format. The company was sold to global format developer and producer Eyeworks.

Accepté Paylogic
Exited in 2010 (Noorderhuys Participaties)

Empower the event organiser! Paylogic offers event organizers high end technological solutions with which they gain full control over ticket sales and access management. The company is specialised in handling peak sales and event specific seating solutions. Tickets have been sold by events in over 20 countries.
Exited in 2010 (TMG)

Hyves was a social networking site in the Netherlands with mainly Dutch visitors and members, where it competed with sites such as Facebook. Hyves was founded in 2004 by Floris Rost van Tonningen, Koen Kam and Raymond Spanjar . Hyves had more than 10.3 million accounts. These correspond to two thirds of the size of the Dutch population. Co-investment with Leendert van Driel, one of the founding fathers of the Dutch Venture Capital Industry

Exited in 2010 (Talpa)

Marijke Schaaphok and Jenny Puzelik founded MasMedia in 2008. The company is based in Hilversum and produces well known TV formats.
Exited in 2008 (NDC/VBK Publishing Group)

Bright is an online media blog and brand focused on digital technology, design, and style. It features reviews, videos, applications for iOS and Android platforms, ideas, a store, a video series, a biweekly magazine, and more. Bright was founded in 2005 and is based in Amsterdam, the Netherlands. Endeit Capital co-invested with well known angel investor and entrepreneur Annemarie van Gaal.

Fruitlounge media
Exited in 2007 (Management)

Broadcast Design & Interactive TV format development/production.


Endeit Capital stimulates various initiatives to encourage entrepreneurship

Based on our ‘Thinking BIC’ philosophy (Believe, Innovate & Internationalise, Collaborate) we stimulate entrepreneurship in numerous ways. Key supporting activities are the LOEY (Leading Online Entrepreneur of the Year) Awards, Dinners and Travel events, as well as various other activities such as Jong Ondernemen (Young Entrepreneurship), ACE (Amsterdam Centre of Entrepreneurship), Rockstart/Startupbootcamp Accelerator programs and Accenture Innovation Awards.

Offices in Amsterdam and Hamburg

We invest in Western-Europe, focusing on Benelux, DACH, UK and the Nordics

Our portfolio expanded into 22 countries and acquired 27 companies

55% Continental EUEU
31% USA
7% UK
7% Asian

Get in touch with us by submitting your plan or by contacting one of our team members directly.


Johannes Vermeerstraat 23
1071 DK Amsterdam

Phone +31 20 794 7777

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Gustav-Mahler-Platz 1
20354 Hamburg

Phone +49 40 2000 3210

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