Boosting European internet
scale-ups for 15 years

Endeit Capital is a growth capital firm fueling internationalisation and innovation

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What we do

As Dutch/German scale-up investor we invest since 2006 in European scale-ups across 7 countries.

Driven by AI, deep learning, quantum computing and democratized algorithms, we execute on our Intelligent Empowerment thesis.

Shift happens; we are supporting those entrepreneurs who drive that change and will shape the future.

We have assisted most of our portfolio companies with their Buy & Build based on which 30+ add-on companies have been acquired expending overall into 22 countries.

Out of our three homemarkets Germany, The Netherlands and Sweden we invest with our current €303M fund in multiple European countries.

We care: entrepreneurs in who we invested for the second time, portfolio entrepreneurs who invested in our own funds, former employees who came back and so on.

We strongly believe that growing scale-ups rapidly is all about saying NO to numerous activities.

We are PRI signatory and highly value the principles for responsible investments, promoted by the United Nations.

Foto: Roy Beusker

We share experiences that help entrepreneurs move fast forward.




AIFuture of workSales EnablementClimate TechSupply ChainFintech
Edel – Horlings
de Beyer
Hubert Deitmers
Managing partner

Hubert is founder and Managing Partner of Endeit Capital. He served as Supervisory Board member of numerous portfolio companies such as Virtuagym, Albumprinter, Picturae, Metrixlab, Eyeworks and Spilgames.

As Honorary Chair of the Dutch ‘Jong Ondernemen’ foundation, Chair of the LOEY foundation, which he co-founded, and Advisory Board Member of the Amsterdam Center of Entrepreneurship, Hubert is a prominent voice for supporting entrepreneurship in general. Hubert furthermore was involved with Nyenrode New Business School since its inception and served as board member for many years. In 2012 he also published the business book ‘Thinking BIC’.

Before founding Endeit Capital he was an angel investor in the Dutch leading social network Hyves, where he served as Chairman of the Supervisory Board till the acquisition by TMG.  Until 2005 he was a Member of the Executive Board of Endemol and played a leading role in the internationalization of the company since its IPO in 1996. Prior to Endemol, Hubert gained over eight years of international venture capital experience in Europe and the US at Atlas Venture.

He holds a Masters Degree in Industrial Engineering and Management Science from the Eindhoven University of Technology.


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Martijn Hamann

Martijn is Co-owner of Endeit Capital and joined Endeit Capital at the start as Partner in 2006. He is focused on deals in DACH.

From 2003 – 2006 he was a member of the Executive Director team of Endemol Group, the world’s largest independent provider of multi-screen content. He joined Endemol in 1996. As Executive Director he was responsible for International Operations, managing the worldwide key subsidiaries, as well as developing new business and new markets. Prior he was heading the global M&A activities at Endemol. Until 1996 Martijn was consultant at the leading Dutch M&A boutique Reitsma & Wertheim (Investec).

He holds a BA Economics and MsC Business Administration from the Erasmus University – Rotterdam School of Management – Rotterdam, The Netherlands.

He is currently Board member at portfolio companies Sharpist (DE, coaching platform) and TourRadar (AT, travel adventures booking platform). Martijn was previously on the Board at (exited) portfolio companies Blis (UK, location-powered advertising & analytics platform), Chronext (CH/DE, new & pre-owned luxury watches platform), Gastrofix (DE), Contorion (DE), Gridscale (DE), Unruly (UK), Smartclip (DE), Improve Digital (NL), Spil Games (NL), Advance (NL), CBV (PT) and Accepte/Paylogic (NL).

Martijn, together with Niclas mainly focus on companies within the future of work segment.


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Emmelie Meurs
Business Analyst

Emmelie joined as Business Analyst after finishing her internship at Endeit, and is based in Amsterdam. She is responsible for analysing potential investments in the Benelux region.

Prior to Endeit, Emmelie gained experience as an intern at the corporate finance department of ABN AMRO Bank. Emmelie holds a BSc in Economics and Business Economics from the University of Utrecht, and completed courses in finance during an exchange program at the Singapore Management University. She also holds an MSc in Finance and Investments from the Rotterdam School of Management, of which she was an honours student.


Emmelie, together with Edwin, mainly focus on companies within the Climate Tech segment.

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Philipp Schroeder

Philipp joined Endeit Capital as a Partner in 2017 and is responsible for the German speaking countries. He discovered his passion for technology companies when working for a software company specialised in the technology transfer industry. He gathered extensive experience in the venture capital industry through carrying out more than 50 investments in early stage companies mainly at Active Venture Partners, Barcelona, which he co-founded in 2002. Philipp is born in Germany and has lived and worked in Germany, England, United States and Spain. Philipp graduated from the City University Business School London in 1999. He co-founded the Venturepreneurs Organisation and is a Mentor at Microsoft Germany Accelerator and Techstars.

He is currently  Boardmember at portfolio companies Sastrify (DE, SaaS Procurement Platform) and ParcelLab (DE, Parcel Logistics Platform).

Philipp, together with Sophie, mainly focus on companies within the Sales Technology / Future of Sales segment.


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Wendy Edel – Horlings
Office Manager

Wendy joined Endeit Capital as Office Manager at the start in 2006 and is responsible for office management. Prior to joining Endeit, Wendy was employed as personal assistant to the Executive Board of Endemol between 1999 and 2005. She worked as a stewardess at KLM and was a management assistant at Horlings, an organization of accountants and tax advisors. Wendy holds a degree in Tourism.

Wendy is event manager of the LOEY foundation, a Dutch initiative to stimulate online entrepreneurship.

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Edwin Hengstmengel

Edwin joined Endeit Capital early 2008 and became Partner in 2015. He is responsible for deals in the Benelux and other territories, excluding Germany. Prior to joining Endeit, Edwin was Investment Manager at Cyrte Investments, focusing on public and private investments. Cyrte started as family office of John de Mol, co-founder of Endemol. Before Cyrte, he was consultant at CPS Alcar performing financial analysis, fair value opinions and value based management projects for corporates. He started his career at Amsterdam Airport Schiphol. Edwin’s background is in New Media, Private Equity and M&A. He studied aviation economics and holds a Masters Degree in Financial Economics and Business Administration but showed real perspiration by running the Athens marathon, 2500 years after Greek soldier Pheidippides was sent for a message.

Edwin is board member at Riaktr and Floryn.  Edwin is director of the LOEY foundation, a Dutch initiative to stimulate Entrepreneurship.

Edwin,  together with Emmelie, mainly focus on companies within the Climate Tech segment.

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Melissa de Beyer

Melissa joined Endeit in 2022 as a part of the Benelux team. Her responsibilities are dealflow generation, deal execution and operational support to the portfolio companies within the Benelux region.

Prior to Endeit, Melissa was an engagement manager and data scientist at EY-Parthenon. She was responsible for the development and execution of data analytics related offerings and projects. She was also involved in commercial, digital and software due diligence.

Melissa holds an MSc in Finance and Investments from the Rotterdam School of Management,  an MSc in Business Analytics from Hult University and a BSc in International Business Administration from VU university.

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Jelle-Jan Bruinsma

Jelle-Jan combines seven years of hands-on management, operational and business development experience at YouTube (Google) with ten years experience in Private Equity (NPM Capital), corporate M&A (Endemol) and Venture Capital (Endeit Capital).

After working over 5 years with the Endeit Capital team on their first fund from early 2006 onwards he then joined YouTube as head of partnerships for Nordics and Benelux and later headed the go-to-market teams for YouTube partnerships for EMEA and APAC out of London. July 2018, he returned to Endeit Capital as Partner.

He is currently a board member at Roamler, Cevinio and Stravito.

Jelle-Jan holds a MSc Industrial Engineering and Management from Twente University, the Netherlands.

Jelle-Jan, together with Wilhelmina, mainly focus on companies within the supply chain and procurement segment.

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Tamara Hartman
Content Marketer

Meet Tamara Hartman, a dedicated Content Marketer whose career journey has revolved around marketing and communication. Tamara began her professional life with an internship at Mirabeau, Cognizant Digital Agency. Her career path led her to roles at Novel-T, the startup accelerator connected to the University of Twente, and as part of the Microsoft Partner Intercept team. Currently, Tamara works as a freelance content marketer, serving clients across various industries, including tech, education, consultancy, and startup and scale-up ventures.


Tamara holds an MSc in Communication Science, specializing in marketing and customer behavior. Her approach is rooted in the belief that effective communication should be person-centric and true to its core values. She crafts content strategies that resonate with your ideal customer, follower, or reader, fostering stronger connections with your audience and yielding positive results.


Outside of her professional life, Tamara has a passion for travel and can often be found exploring new destinations. She’s also on a journey to become a sommelier, studying for her wine certification. While she currently commutes from Zwolle, her roots trace back to Haarlem.

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Ilan Goudsmit

Ilan joined Endeit Capital in 2012 and is partner.  He is currently board member at portfolio company Virtuagym, a B2B SaaS technology scale-up for the fitness & corporate wellness industry. Ilan was previously on the board at portfolio company 3D Hubs, a leading automated on demand manufacturing platform, which was exited to Proto Labs (NYSE:PRLB).

Ilan was an advisory board member of the Interactive Advertising Bureau Netherlands, mentor at the accelerator Startupbootcamp in Amsterdam and is co-founder and former board member of VEECEE, the foundation for European venture capital professionals.

Prior to Endeit, Ilan was CFO and business development director at Club Judge, at the time the leading media and technology company for nightlife information in The Netherlands. Ilan interned at the corporate finance department for large corporations of ABN AMRO Bank.

He holds an honours Master in Commercial and M&A Laws from the University of Amsterdam and completed graduate courses in law and business during an exchange program at the University of California in Berkeley.

Ilan, together with Carin mainly focus on companies within the fintech segment.



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Sophie Dürr
Business Analyst

Sophie joined Endeit in 2022 as an Business Analyst and is part of the DACH team. She is responsible for venture scouting, analysis of potential investment targets in addition to supporting Endeit’s DACH portfolio companies.

Prior to Endeit, Sophie interned at the Deep-Tech (Pre-) Seed Venture Capital Fund First Momentum Ventures after her Associate role at a boutique Private Equity Advisory company in London.

Sophie holds a MSc. In IT Management and Organisational Change, a M.A. in Strategic Marketing Management from which she graduated with high distinction and was awarded for her dissertation.

Sophie, together with Philipp mainly focus on companies within the  Sales Technology / Future of Sales segment.

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Niclas Englert

Niclas joined Endeit as a Junior Analyst in 2019. Based in Hamburg, he is responsible for deal sourcing and analysing of potential investments as well as supporting the portfolio companies in the DACH region.

Prior to Endeit, Niclas gained Venture Capital experience investing in early-stage tech companies with Project A and worked in a FinTech startup after interning at the Technology Consultancy Camelot Management Consultants. Niclas is Co-Founder of the Q-Summit Entrepreneurship & Innovation Conference and holds a BSc in Business Administration from the University of Mannheim.

Niclas, together with Martijn, mainly focus on companies within the future of work segment.

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Carin Stjernefeldt 

Carin joined Endeit in 2022 as a part of the Nordics team. Her responsibilities are dealflow generation, deal execution and operational support to the portfolio companies within the Nordic region.

Prior to Endeit, Carin was a Data Science lead at Klarna and led projects ranging from credit risk to luxury fashion. In her early career she leveraged the data and built machine learning capabilities as a consultant for some of the world’s largest brands, initially as a part of BCG Gamma and later as a freelancer. Since 2019, Carin sits in the board for Women in Data Science Sweden, the largest community in Sweden for women working in technical roles related to AI.

Carin holds a MSc in Applied Mathematics and BSc in Industrial Engineering from The Technical Institute of Linköpings University, and has in addition to her degrees been a visiting student at the mathematics department of ETH Zürich.

Carin, together with Ilan mainly focus on companies within the fintech segment.

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Soulaimene F’touh

Soulaimene is CFO of Endeit Capital and joined the company in 2022. He has over  15 years of Private Equity / Venture Capital experience, both on the GP side as well as providing financial services to Alternative Investment Funds. Prior to Endeit, Soulaimene worked at Nordian Capital, a medium sized Private Equity manager in Amsterdam. Before that, Soulaimene was Director/Partner at Vistra Fund Services, which he co-founded in 2012. This business unit provided a wide range of financial services to various Alternative Investment Funds, both domestically and internationally. Soulaimene started his career at the investment banking division of ABN AMRO Bank in Amsterdam.

Soulaimene holds a Master’s Degree from the Erasmus University Rotterdam, with a specialization in financial economics and corporate finance. He also completed sereral courses during an exchange program at the business faculty of the Florida State University.

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Portfolio highlights


We help great entrepreneurs build great companies


Lepaya is founded by René Janssen and Peter Kuperus and enables the practical upskilling of employees on soft skills that are relevant to their jobs. The company provides training with a hybrid learning model combining bite-sized online content with group sessions led by experienced trainers. Lepaya’s curriculum centres around the idea of developing ‘power skills’ (i.e. resilience) across 60 modules (“hiring for success, presenting with confidence, or fostering diversity and inclusion”), with the focus on practical application so the skill is deeply embedded.

Sastrify is the leading European digital procurement platform for Software-as-a-Service (SaaS) products, helping companies to manage and reduce cost of their existing SaaS stack, as well as purchase additional 3rd party SaaS solutions via Sastrify’s marketplace.

Founded by Sven Lackinger and Maximilian Messing in 2020, Sastrify’s platform automatically monitors cost, usage, GDPR compliance, renewals and other related parameters, helping companies to improve the overall software negotiation process.
Exited in

The IPRally team have built a Patent Search engine and Patent classifier driven by their proprietary Graph AI technology. The Helsinki based company was founded in 2018 by former Patent Lawyer Sakari Arvela and CTO Juho Kallio.

IPRally is on a mission to disrupt the traditional Patent Search market and already had significant traction on an early version of their product when Endeit invested in 2023.


Happeo was founded in 2017 in Helsinki, Finland by Perttu Ojansu and Antero Hanhirova. Happeo’s mission is to help solve knowledge intensive companies their information chaos. They’ve built a better intranet, truly connecting employees and making information readily available across all parts of the organisation.

Stravito is a knowledge management solution that democratizes access to market research and insights, making it fast and easy to use research to make better decisions.

Global leaders such as Carlsberg, Comcast, Danone and Electrolux use Stravito’s intuitive, highly automated cloud service to centralize internal and external data sources, organize research and data, and quickly generate the findings that organizations need to power growth.

Stravito was founded in Sweden in 2017 by a team of entrepreneurs with decades of technology and research industry experience. Today it is represented in Boston and in several European countries.

parcelLab is the leading Operations Experience Management platform globally. The company brings end-consumers and brands closer together by closing the experience gap post-sales and beyond. Being integrated with 150+ carriers worldwide, parcelLab helps 500+ brands globally, like IKEA, Bose, Puma, Farfetch and Nespresso, to enhance operations and communication with their clients post-purchase leading to increased customer satisfaction and engagement.

With offices in Munich, London, Paris and New York, parcelLab has been highlighted by the Financial Times as one of the fastest-growing technology companies in 2020.

BUX is Europe’s fastest growing neobroker and has been making it easy and affordable for Europeans to do more with their money. By taking down the barriers to the financial markets and disrupting the investing experience, they help new generations of investors to discover the world of the financial markets. BUX’s flagship platform, BUX Zero, is making commission-free investing more accessible and allows users to invest in the companies they believe in. BUX Zero is currently available in the Netherlands, Germany, Austria, France, and Belgium. The full range of BUX products, including BUX Crypto and BUX X, are available across 10 countries in Europe. Headquartered in Amsterdam, the Netherlands, the company is backed by not only Endeit but also Tencent and Prosus amongst others. The aging population and the mobile economy are two researched trends the Endeit team researched in depth and will give Bux a strong tailwind.

Floryn is a fintech company that offers small and medium-sized businesses with business loans up to € 2 million. The company was founded in 2016 by Sven van der Biezen (CEO), Marijn van Aerle (CTO) and Gion van den Bogaert (CFRO). Floryn – named after the Dutch currency used from the Middle Ages to 2002- is located in the Jheronimus Academy of Data Science (JADS) in ‘s-Hertogenbosch. Through the intelligent co-working of humans with AI and Machine learning (Intelligent Empowerment), Floryn stands out in customer experience and service

Comtravo is a business travel bookings platform for the underserved SME market. With the help of natural language processing and AI technologies Comtravo is able to offer a faster, superior and more customized service at a fraction of the cost of traditional travel agencies. Comtravo was founded in 2015 by Michael Riegel & Jannik Neumann.

TourRadar is the world’s largest and most-trusted online marketplace for multi-day tours. With more than 20,000 tours in over 200 countries, TourRadar helps millions of travellers each year find, compare and book the tour of their dreams. Based in Vienna (Austria) with offices in Brisbane (Australia) and Toronto (Canada), TourRadar has a vision of connecting people to life-enriching travel experiences. Tourradar was founded in 2010 by brothers Travis and Shawn Pittman.

Roamler offers, via its proprietary crowdsourcing platform, a well-trained local mobile workforce to corporates with a focus on both near-time insights in execution on retail floors as well as technical home installations. The company employs over 55 people with headquarters in Amsterdam and regional offices in amongst others Germany, France and Belgium. Roamler was founded in 2011 by Martijn Nijhuis and Wiggert de Haan.

Exit highlights


Numerous portfolio companies have been successfully acquired by publicly quoted buyers across 3 continents, such as Lightspeed, Newscorp, Time Warner, Xerox, Protolabs, TMG, Cimpress, Macromill,  and Seamless

Exited in 2022 (LDC)

Blis is the global leader in advanced location data technology. Its proprietary platform provides businesses with accurate location data and in-depth behavioural insights to serve digital content to audiences that are on the go. The company has offices in 8 countries with regional headquarters in London, New York and Singapore. Blis was founded in 2008 by Greg Isbister.
Exited in 2022 (Great Hill Partners)

Leadfeeder (Finland) automates lead generation for B2B sales teams from website visits, pushing qualified named company leads to CRMs. This allows Leadfeeder clients to bridge the gap between inbound interest and cold calling, generally the largest potential revenue bucket for sales teams. Leadfeeder was founded in 2012 by serial entrepreneur Pekka Koskinen.
3D Hubs
Exited in 2021 (Protolabs)

3D Hubs (The Netherlands) is an automated manufacturing platform. Its online platform provides customized, high-precision parts to companies for prototyping up to and including production of industrial and consumer end products. By uploading digital designs files, customers receive instant quotes for manufacturing services such as 3D printing, CNC machining and Injection Molding and go into production in less than 5 minutes. Founded in 2013, 3D Hubs has produced more than 2,000,000 parts and 27% of Fortune 100 companies have ordered with 3D Hubs.
Exited in 2020 (Lightspeed)

Gastrofix developed a leading cloud-based POS system for Apple iPads and iPods. The cash register covers the entire gastronomy and hotel industry. The software modules range from POS system, time tracking and customer loyalty to integrated interfaces with leading hotel systems, inventory management, dispensing equipment, and accounting software. Gastrofix was founded in 2011 by serial entrepreneur Dirk Owerfeldt.
Exited in 2017 (Hoffmann Group)

Contorion is an online specialist dealer for hardware and industrial supplies. Its extensive range includes a variety of product categories from all the major producers such as screws, electric and service tools, as well as work clothing by well-known manufacturers. Contorion is known for its user friendliness, professional customer service and fast delivery times. The company was founded in 2014 by Frederick Roehder, Richard Schwenke and Tobias Tschötsch.
Exited in 2015 (News Corp)

Unruly is the advertising technology company that gets videos watched, tracked and shared across the Open Web. The company is positioned at the intersect of video, social, native & mobile. Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. Co-investment with Amadeus Capital Partners and Business Growth Fund
Exited in 2014 (MacroMill)

MetrixLab is a global provider of analytics and consumer insights. The company turns data from surveys, social media and enterprise systems into actionable insights that help leading brands drive innovation, as well as brand and customer engagement. Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab provides analytics and insights services in more than 50 countries. Endeit Capital co-invested with well known angel investor and entrepreneur Bodo Douqué.
Exited in 2011 (Vistaprint)

Albumprinter is one of the largest European photo book suppliers active in the Netherlands, Belgium, Germany, France and the United Kingdom. Albumprinter has its own production facility in the Netherlands where production takes place for the entire European market. In 2009 the brand name Albumprinter was replaced with the international brand name Albelli. Co-investment with venture capital veteran Evert Smid and Bibit founder Joost Schuijff
Improve Digital
Exited in 2012 (PubliGroupe - Swisscom)

Founded in 2008 by Joelle Frijters and Janneke Niessen, Improve Digital is Europe’s leading independent publisher monetisation technology provider. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels.
Exited in 2011 (Xerox)

From its offices in the Benelux, or offshore locations in Turkey and Suriname, Unamic/HCN supported companies active in the business-to-consumer as well as the business-to-business markets in increasing their turnover and profits from customer processes. Unamic became one of Europe’s larger care providers for both inbound and outbound sales activities.

Exited in 2010 (TMG)

Hyves was a social networking site in the Netherlands with mainly Dutch visitors and members, where it competed with sites such as Facebook. Hyves was founded in 2004 by Floris Rost van Tonningen, Koen Kam and Raymond Spanjar . Hyves had more than 10.3 million accounts. These correspond to two thirds of the size of the Dutch population. Co-investment with Leendert van Driel, one of the founding fathers of the Dutch Venture Capital Industry

Exited in 2014 (Time Warner)

Founded by Reinout Oerlemans in 2001, Eyeworks toils in scripted and non-scripted TV content across a range of genres which air in more than 150 countries. Its credits include Celebrity Splash!, Extreme Weight Loss and Test The Nation.


Endeit Capital stimulates various initiatives to encourage entrepreneurship

Based on our ‘Thinking BIC’ philosophy (Believe, Innovate & Internationalise, Collaborate) we stimulate entrepreneurship in numerous ways.

Key supporting activities we co-founded are LOEY Foundation  (Leading Online Entrepreneur of the Year; co-founded in 2010), Venturepreneurs’ Organisation (serial German entrepreneurs being angel investors; co-founded in 2010) and VEECEE (Young VC professionals; co-founded in 2015). Endeit Capital is also one of the two Founding Partners of (making impact disrupting technologies comprehensible).

Besides we are involved in various other activities such as Jong Ondernemen (Young Entrepreneurship Foundation), ACE(Amsterdam Centre of Entrepreneurship), #FundRight, Techstars, Accenture Innovation Awards and accelerator programs from Rockstart, Startupbootcamp and Microsoft.

Offices in Amsterdam, Hamburg and Stockholm

We invest in Western-Europe, focusing on DACH, Benelux, Nordics and UK

Our portfolio expanded into 22 countries and acquired 27 companies

55% Continental EUEU
31% USA
7% UK
7% Asian

Endeit refers to the following statement in connection with the sustainable finance disclosure regulation (SFDR), available here.

Get in touch with us by submitting your plan or by contacting one of our team members directly.

Contact us

Johannes Vermeerstraat 23
1071 DK Amsterdam

Phone +31 20 794 7777

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Colonnaden 41
20354 Hamburg

Phone +49 408 740 7981

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Strandvägen 7a
114 56 Stockholm

Phone +46 843 73 78 17

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